7357 J-ジオコード 2021-04-23 12:40:00
2021年2月期 決算説明会資料 [pdf]

 2021                               2




                                                           JASDAQ   7357

2021            23


       Copyright © GEOCODE Co.,Ltd. All rights Reserved.
1.

2. 2021   2

3. 2022   2

4.

5. Appendix


              Copyright © GEOCODE Co.,Ltd. All rights Reserved.   1
1.


     Copyright © GEOCODE Co.,Ltd. All rights Reserved.   2
    GEOCODE CO.,Ltd.
算   算
                                   4-1-6 JR
                                                     4-20
                                         12-3
    2005
    348,787,500     2021
    118    2021

                  Copyright © GEOCODE Co.,Ltd. All rights Reserved.   3
Copyright © GEOCODE Co.,Ltd. All rights Reserved.   4
•
•
•



    •
    •

    •



        Copyright © GEOCODE Co.,Ltd. All rights Reserved.   5
2005                                  3,000
            SEO
2006
            Web
2007
2009        Web
2011
2012   12                                                                 IC
2015                                                SFA


2016
2018
2020   11         JASDAQ

                      Copyright © GEOCODE Co.,Ltd. All rights Reserved.        6
      革




Web




          Copyright © GEOCODE Co.,Ltd. All rights Reserved.   7
                       革

                            16                                                                            (CAGR)23%
                                                                                                                                                                                3,040
                                                                                                                                                                       2,968


                                                                                                                                                              2,415
                                                                                                                                             (           )
                                                                                                                                     2,172


                                                                                                                         1,700
                                                                                                              1,571
                                                                                                                                                 1,298




                                                                                                   10              11     12          13          14           15       16       17
2005.9   2006.7    2007.7    2008.7   2009.7   2010.7    2011.7    2012.7        2013.7       2014.7        2015.7      2016.7      2017.7   2018.2          2019.2   2020.2   2021.2
                            14
                  14                                    2017                2018            28                                 12
                                                               Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                                        8
       革




Copyright © GEOCODE Co.,Ltd. All rights Reserved.   9
Copyright © GEOCODE Co.,Ltd. All rights Reserved.   10
    SEO   Web



                                Google Yahoo!
                                                                                    SEO
                                                                          UI   UX

算               Web




                      Copyright © GEOCODE Co.,Ltd. All rights Reserved.                   11
             SEO
 Google             Yahoo!JAPAN
                     SEO                                                         2005
                                                                                                    Web
                                                                                      UI UX




UI User Interface     Web                                         UX User Experience          Web

CV   Conversion      Web

                                  Copyright © GEOCODE Co.,Ltd. All rights Reserved.                       12
      Web
      Web                                                       2006
SEO            Web
Web




            Copyright © GEOCODE Co.,Ltd. All rights Reserved.          13
             Web
  Web                                                              2009

  Google Premier Partner Awards                                                                   (2018   2019   )
  Yahoo!
                                                            (2019                 2021        )




Google Premier Partner Awards
                           Yahoo! JAPAN                             Yahoo! JAPAN

                                          Copyright © GEOCODE Co.,Ltd. All rights Reserved.                          14
    SFA
革
                                                              UI UX




          Copyright © GEOCODE Co.,Ltd. All rights Reserved.           15
SFA




      Copyright © GEOCODE Co.,Ltd. All rights Reserved.   16
         IC
     革

IC




              Copyright © GEOCODE Co.,Ltd. All rights Reserved.   17
2. 2021 2


            Copyright © GEOCODE Co.,Ltd. All rights Reserved.   18
2021        2


  •             3,040                                                 2.4%
  •              192                                              25.6%
  •              174                                              12.5%
  •              111                                                   1.9%



  •                                                                                16   ( )

  •

       14          2017            2018             28                        12
                          Copyright © GEOCODE Co.,Ltd. All rights Reserved.                   19
2021   2
 •             2.4

               25.6
 •

 •


                      20/2                                 21/2
       革                2,968                                    3,040            71   102.4%
       革                2,027                                    2,153           125   106.2%
       革                   940                                 886                54    94.3%
                      ( 31.7%)                            ( 29.2%)
           革              787                                         694         93    88.2%
                           153                                   192              39   125.6%
                       ( 5.2%)                               ( 6.3%)
                          155                                         174         19   112.5%
                          109                                         111          2   101.9%
                             Copyright © GEOCODE Co.,Ltd. All rights Reserved.                  20
2021   2
 •                                                                             95.8%

 •



           21/2                            21/2


       革    3,172                                   3,040                132       95.8%

               191                                   192
                                                                           0      100.5%
           ( 6.0%)                               ( 6.3%)

               169                                   174                          102.9%
                                                                           4
           ( 5.4%)                               ( 5.7%)

               105                                   111
                                                                           5      105.6%
           ( 3.3%)                               ( 3.7%)

                     Copyright © GEOCODE Co.,Ltd. All rights Reserved.                     21
2021                 2                 革
 •
                 /           Q       Web



     1,000                                                                                       3,200
                                                                                                                                                                3,040
                                                                                                                                                            2,968       200%

      900
                                           863
                                                                 785
                                                                           812                   2,800                                                                  175%
                                                         763
      800                719         732
                                                 679                                             2,400                                              2,227               150%
      700        652                                                                                                                        2,105

      600                                                                                        2,000                                                                  125%

      500                                                                                        1,600                      1,372
                                                                                                                                    1,442                   100% 100%   100%

      400
                                                                                                 1,200                                               73%                75%
                                                                                                                                            71%
      300
                                                                                                   800        652    679                                                50%
      200                                                                                                                   46%      47%

      100                                                                                          400        22%     22%                                               25%

        0                                                                                             0                                                                 0%

                 1Q      2Q          3Q    4Q    1Q      2Q      3Q        4Q                                     1Q            2Q              3Q              4Q

                             20/2                         21/2                                                                 20/2            21/2
             2           1       3                     2021 2          1
                                                                       Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                       22
2021          2
 •                                                                                                       3Q



                                                                                                                                         192
 80
                              72                       71                      200                                                             200%

                                                                               180
 70                                             65                                                                                             175%
                                                                               160                                                153
 60                                                                                                                                            150%
                                                                               140
                                                                                                                            121
 50                                                                                                                                            125%
              42                        40
                                                                               120

 40                                                                            100                                                100% 100%    100%
                                                                                                                      80
                                                                                80
                                                                                                                55
 30                                                                                                       62                                   75%
         19              18                                                     60                                          63%
 20                                14                                                                                 52%                      50%
                                                                                40                        41%
 10                                                                                        19      14           29%                            25%
                                                                                20
                                                                                          12%
     0                                                                                            7%
                                                                                  0                                                            0%

         1Q   2Q         3Q   4Q   1Q   2Q      3Q     4Q                                       1Q             2Q          3Q           4Q

                  20/2                   21/2                                                                  20/2        21/2

                                                     Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                23
2021     2          革
 • Web                          Web
                                                                                     Web
 •                                    DX                                                           SFA

                                                   20/2                               21/2
                                                     1,059                                 1,075     16      101.5%

       Web          SEO                                   895                               880      14       98.3%
                    Web                                   164                               195      31      118.8%
                   Web                               1,774                                 1,825     50      102.9%
                                                     2,833                                 2,900     66      102.4%
                          SFA                                 26                             51      24      192.8%
                          IC                              107                                87      19       81.5%
                                                          134                               139          5   103.7%
                                                     2,968                                 3,040     71      102.4%
             SEO    Web


                                       Copyright © GEOCODE Co.,Ltd. All rights Reserved.                              24
2021            2                革                                     SEO
          Q         Q                                                                                                     Q
                                       1.7%
 •




                                                                                                                                                     880
 300                                                                                            1,000
                                                                                                                                               895
                                                            235
                                                                                                  900
                                 236                  241
 250                       229
                220                                                                               800
          209                           206
                                              196                                                 700                                658 644
 200
                                                                                                  600

 150                                                                                              500                     429 403
                                                                                                  400
 100
                                                                                                  300
                                                                                                                209 206
                                                                                                  200
     50
                                                                                                  100

      0                                                                                              0

          1Q    2Q         3Q    4Q      1Q   2Q      3Q      4Q                                                  1Q          2Q       3Q        4Q

                    20/2                       21/2                                                                       20/2      21/2

                                                            Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                              25
2021           2               革                                 Web
 •                                                                                                                  Q




 100                                                    91                                250


                                                                                                                                                     195
     90

     80                                                                                   200

     70                                                                                                                                        164

     60                                                                                   150
               49              49
     50                                  45                                                                                       115
          39                                                                                                                             103
     40                                                                                   100                           89
                                                 30                                                                          73
                          26        27
     30

     20                                                                                     50            39
                                                                                                               27
     10

      0                                                                                      0

          1Q   2Q         3Q   4Q   1Q   2Q      3Q     4Q                                                 1Q            2Q         3Q           4Q

                   20/2                   21/2                                                                          20/2      21/2

                                                      Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                    26
2021           2                革                                    Web
 •       Q
         /     Q




 600
                                543
                                                                                              2,000                                                 1,825
                                                                                                                                                  1,774
                                                                                              1,800
 500
                          442
                                            483     478
                                                          450                                 1,600
               417                    413                                                                                                 1,374
                                                                                              1,400
 400     371                                                                                                                          1,230
                                                                                              1,200

 300                                                                                          1,000                             896
                                                                                                                          788
                                                                                                800
 200
                                                                                                600
                                                                                                              371
                                                                                                                    413
                                                                                                400
 100
                                                                                                200

     0                                                                                             0

         1Q    2Q         3Q    4Q    1Q    2Q      3Q      4Q                                                  1Q          2Q           3Q          4Q

                   20/2                      21/2                                                                         20/2        21/2

                                                          Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                 27
2021        2               革                                                                  SFA
 • DX                                      SFA
        Q




                                      15
                                                     14
 16                                                                                    60
                                                                                                                                               51
 14                                           13
                                                                                       50

 12

                                                                                       40                                            37
 10                              9
                            8
  8                                                                                    30                                                 26
            6          6                                                                                                 24
  6    5                                                                                                                      18
                                                                                       20
  4                                                                                                                 11
                                                                                                                9
                                                                                       10
  2                                                                                                    5

  0                                                                                      0

      1Q    2Q         3Q   4Q   1Q   2Q      3Q     4Q                                                    1Q        2Q         3Q         4Q

                20/2                   21/2                                                                         20/2      21/2

                                                   Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                28
2021 2                     革                                                            IC
 •




 30                   28                                                              120
         26   26                                                                                                                      107
                           25
 25
                                22   22      22     21
                                                                                      100
                                                                                                                                            87
                                                                                                                           81
 20                                                                                    80
                                                                                                                                 66
 15                                                                                    60                       53
                                                                                                                     44
 10                                                                                    40
                                                                                                      26
                                                                                                           22
     5                                                                                 20


     0                                                                                  0

         1Q   2Q      3Q   4Q   1Q   2Q      3Q     4Q                                                 1Q        2Q         3Q          4Q

               20/2                   21/2                                                                      20/2      21/2

                                                  Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                              29
2021         2         革
 •               Web                               69
 •
 •
 •

                                20/2                                              21/2
                           (                        )                    (                           )
                           1,464          (49.3%)                         1,534                 (50.5%)        69   (104.7%)
                   (   )       342        (11.5%)                             371               (12.2%)        28   (108.3%)
                   (   )       101        ( 3.4%)                             139               ( 4.6%)       38    (137.7%)
                   (   )       117        ( 4.0%)                             108               ( 3.6%)         8   ( 92.4%)
                   (   )         1        ( 0.0%)                                  0            ( 0.0%)         0   ( 23.7%)

             革             2,027          (68.3%)                         2,153                 (70.8%)       125   (106.2%)
     1                               69                                                72                       3   (104.5%)
         .                                                                                                革
         .
                                            Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                  30
2021       2       革
 •

 •                                                                    29

 •                                                     10                                           10


                            20/2                                               21/2
                       (                           )                  (                         )
           革                43         (1.5%)                                 28           (1.0%)        14   (66.5%)
               (   )       513        (17.3%)                              462            (15.2%)        51   (90.1%)
                           230         (7.8%)                              202             (6.7%)        27   (88.0%)
                           787        (26.5%)                              694            (22.8%)        93   (88.2%)
       1                         60                                                 55                    5   (91.2%)




                                      Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                 31
2021   2
 •
 •                  709

               20/2                          21/2
                  871                              1,459                587   167.4%
           革      256                                228                 27    89.2%
                   18                                 11                  6    64.4%
                  280                                235                 44    84.1%
                1,151                              1,695                543   147.2%
                  746                                641                105    85.9%
                  107                                 46                 60    43.1%
                  853                                687                166    80.5%
                  298                              1,007                709   338.2%
                1,151                              1,695                543   147.2%
                 7.2%                               5.2%              2.0%
                25.9%                            59.5%                33.6%
                  Copyright © GEOCODE Co.,Ltd. All rights Reserved.                    32
2021   2



           20/2     21/2
              597     1,192   199.6%
              230      156     67.9%
              367     1,035   282.1%

                                                                                  Win - Win - Win
                               40
                               27
                               27
                               19
                               15
                               12
                                  6
                                  5
                              156
                              Copyright © GEOCODE Co.,Ltd. All rights Reserved.                     33
3. 2022 2


            Copyright © GEOCODE Co.,Ltd. All rights Reserved.   34
2022   2
 •

                                                    319                           (         10.5    )
 •         策
               17                    (                      9.3          )

                    21/2                          22/2


       革             3,040                             3,360                          319          110.5
                        192                             210                            17          109.3
                    ( 6.3%)                         ( 6.3%)
                        174                             209                            34          119.8
                    ( 5.7%)                         ( 6.2%)
                        111                             130                            19          117.5
                    ( 3.7%)                         ( 3.9%)
                              Copyright © GEOCODE Co.,Ltd. All rights Reserved.                            35
2022          2          革
 • Web                                   SEO                    Web
                  Web
                                                                                                        Web
                                                                                                               296
     (              10   )
 •                                            DX                                                                     S FA

         22                  (         16%)

                                                         21/2                               22/2


         Web                                               1,075                              1,191           115    110.7%
                     Web                                   1,825                              2,006           181    109.9%
                                                           2,900                              3,197           296    110.2%
                                 SFA                                51                             83          31    160.7%
                                 IC                                 87                             78           8      90.1%
                                                                 139                              162          22    116.3%
                                                           3,040                              3,360           319    110.5%
                                              Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                36
4.


     Copyright © GEOCODE Co.,Ltd. All rights Reserved.   37
•
•                                                       バ


                                               500

                                               200




                                                50




                                                50


    Copyright © GEOCODE Co.,Ltd. All rights Reserved.       38
                                                    (   )




Copyright © GEOCODE Co.,Ltd. All rights Reserved.           39
Copyright © GEOCODE Co.,Ltd. All rights Reserved.   40
バ


                                 




                                 




    Copyright © GEOCODE Co.,Ltd. All rights Reserved.   41
                               Blue Ocean

SEO
Web




      SFA
            DX

            Copyright © GEOCODE Co.,Ltd. All rights Reserved.   42
SEO       Web
  • Web
  •




                Copyright © GEOCODE Co.,Ltd. All rights Reserved.   43
Copyright © GEOCODE Co.,Ltd. All rights Reserved.   44
                                                         ×    SFA
SFA




                                                                    Google




      •
      •
          Copyright © GEOCODE Co.,Ltd. All rights Reserved.                  45
Google
                                                   SFA              Google




         2021      30                                   https://prtimes.jp/main/html/rd/p/000000016.000006185.html
                Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                               46
Google

                                                                    Web




                                                                     革



                                                                                     Google




         2021      30                                   https://prtimes.jp/main/html/rd/p/000000016.000006185.html
                Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                               47
•
•


                                                 • Google                2021
    22/2                                                  Google
    1Q       2Q         3Q          4Q
                                                 •                                           2019
         済
                                                                                freee 2018
                                                          freee
                                                 •

                                                 • Sansan             2017
                                                          Sansan
                                                 • LINE WORKS 2020

                                                 • Chatwork             2021
                                                          Chatwork
                                                 • Marketo            2020 12


                  Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                 48
•                           策
•                                                                           10

    10                  策                                                         13
         1,290


            2021   11            https://prtimes.jp/main/html/rd/p/000000012.000006185.html
                            Copyright © GEOCODE Co.,Ltd. All rights Reserved.                 49
5. Appendix


              Copyright © GEOCODE Co.,Ltd. All rights Reserved.   50
  2020                                                                                                     1,594

                                                                                                                                                                                        %
80,000                                                                                                                                                                            60%

                  69,399   70,191                                                                                                                           69,381
         68,235                      66,926
70,000                                                                                                                                             65,300
                                                                                                      61,522        61,710   62,880   63,907
                                                                                                                                                                     61,594       50%
                                              59,222   58,427               58,913       59,762
60,000                                                          57,096
                                                                                                                                      (        ,      ,     ,        )
                                                                                                                                                                                  40%
50,000

                                                                                                                                                                          36.2%
40,000                                                                                                                                                                            30%


30,000
                                                                                                                                                                                  20%

20,000

                                                                                                                                                                                  10%
10,000


    0                                                                                                                                                                             0%
         2005     2006     2007      2008     2009     2010     2011        2012         2013         2014          2015     2016     2017         2018     2019         2020
                              2020

                                                                Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                                                       51
         2020                                                                                                                                    2,290        105.9



                                                                                                                                                  22,290
25,000

                                                                   EC                                                                         21,048

20,000
                                                                                                                                     17,589

                                                                                                                          15,094
                                                                                                                                              16,630 17,567
15,000                                                                                                          13,100
                                                                                                      11,594                         14,480
                                                                                            10,519
                                                                                   9,381                                    12,206
10,000                                                                  8,680
                                                      7,747 8,062                                                10,378
                                    6,983 7,069                                                         9,194
                           6,003                                                              8,245
                  4,826                                                             7,203
 5,000   3,777                                         6,077    6,189
                                                                         6,629
                                     5,373    5,448
                            4,591
                   3,630
          2,808

    0
         2005     2006     2007     2008     2009     2010     2011     2012      2013      2014      2015      2016      2017       2018     2019     2020
            2020

                                                                                 Copyright © GEOCODE Co.,Ltd. All rights Reserved.                                    52
20,000
                                                                                       17,567
                                                                        16,630           その他

                    14,480
                                                                                       成果報酬型広告

15,000
                                                                                        動画広告
           12,206


10,000                                                                                 ディスプレイ広告




 5,000

                                                                        6,683
                     5,708                                                              6,787
            4,831

    0
            2017    2018                                                2019            2020

         2020                                                                    D2C

                    Copyright © GEOCODE Co.,Ltd. All rights Reserved.                             53
                    2018                                         6.1%

              46




                                                                                21.7%
       6.1%
                      21.7%



1,745
                                                                         6.1%
                                                                4.4%


                                                                  2015   2018
  30

                   Copyright © GEOCODE Co.,Ltd. All rights Reserved.                    54
                                                                SaaS
    SaaS     2019                               6,016
2019    2024                                                         (CAGR)            13%
2024         1,178
     12,000                                                                            11,178

     10,000


      8,000

                                                              6,016
      6,000

                      3,871
      4,000
              2,579
      2,000


         0
                                                                                                  2018
              2016年   2017年             2018年                  2019年              〜   2024年(予測)


                      2020

                              Copyright © GEOCODE Co.,Ltd. All rights Reserved.                          55
策




Copyright © GEOCODE Co.,Ltd. All rights Reserved.   56