3688 CARTA HD 2021-02-12 15:00:00
2020年12月期 通期決算説明資料 [pdf]

NEW JOURNEY, NEW STANDARD




      2021   2   12
                 3688
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
2020   12


                 224.8        YonY 1.2%
                  34.6        YonY 12.6%




             9




                                DOE5%
                                  15    2020
            25           40
 2020        12




      2019   1 1
CCI
         CCI


                   2018 12 28
                                601   1   9   a




      2020   12    28
          2020    12



                  2019                        2020
                  1 −12

                                                              2019
                  CMerTV     (11   10   )


                   22,213          22,000   22,487   102.2%    +1.2%

                   19,266                   19,635             +1.9%

                   16,191                   16,172              -0.1%

                     3,075          3,250    3,463   106.6%   +12.6%

                     1,639          1,650    1,781   108.0%    +8.7%

 E B I T D A ※1      3,976          4,000    4,131   103.3%    +3.9%
※1   EBITDA
2020   12




                72.4   YonY 33.8%
                21.5   YonY 71.9%



            9

                87.5   YonY 15.1%
                15.5   YonY 34.8%




                64.9   YonY 0.9%
                 7.3   YonY 167.1%
                                1.2%
                    33.8%

                  22,213               22,487
19,926

                                        8,752
                  10,308    -15.1%
         +8.7%
 9,484



                            -0.9%       6,494
         +9.3%     6,553
 5,994


                            +33.8%      7,248
 4,624   +17.1%    5,416


 -176               -64                  -8
2018              2019                 2020
                            4.0

            255   16,191   +44.8%
                                    16,172
                                             369
            663                              635
                            -4.3%
14,282
                   3,820   -10.7%    3,411
         -8.7%
 4,184

                   1,619   +10.5%    1,790
         +19.1%
 1,359                     -0.5%     1,399
                   1,406
         +25.1%
 1,124




         +10.7%    8,425   +1.7%     8,565
 7,613




2018              2019              2020
  12.6       34.6
                                      3,463
                    3,075
                                      1,552
2,798                       -34.8%
                    2,382
         +27.4%                        739
1,870
                            +167.1%

                     276
         +30.7%
 211                                  2,156
                    1,254   +71.9%
 927     +35.2%

 -211                -582              -615
                     -255              -369
2018                2019              2020
          3.6              34.6


                    +368
+ 1,832


                +             +
                  2019   1    −12     2020

                             22,927      22,487       -1,9%
                             19,980      19,635       -1.7%
                             16,987      16,172       -4.3%
                              3,082          3,463   +12.4%
                               157            149     -4.9%
                               195            277    +41.7%
                              3,044          3,335    +9.6%
                               141            231    +64.2%
                               428            511    +19.4%
                              2,756          3,055   +10.8%

                              1,622          1,781    +9.8%

 E B I T D A ※1               4,033          4,131    +2.4%
※1   EBITDA
156               49%


      2019   12       2020   12


             36,283          37,004    +720

             14,546          15,600   +1,054

             14,338          12,255   -2,082

             50,621          49,259   -1,361

             25,019          23,287   -1,732

              1,881           1,417     -463

             23,720          24,553    +833

             50,621          49,259   -1,361
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
2021     12




                  2020      2021



                  22,487    24,500     +8.9%

                    3,463     3,800    +9.7%

                    1,781     2,400   +34.7%

 E B I T D A ※1     4,131     5,000   +21.0%
                      ATRAC   KAIKETSU   OKPR


    2020                                 2021



                                  ATRAC KAIKETSU OKPR




ATRAC KAIKETSU OKPR
                               (*1)                                  25 /
             15      /                                                           48 /
2021                            50 /                    25 /                     25
                                                                                           50
                                                                           48

                                                                           15
                                                                                68.0%

                     %                                                                      25




       20
                                                                           25
                                      15         15         16
       10
            14.4%        10   16.2%   15.5%     16.0%          8
                                                                   17.0%
                                                                                            25


       10                10            15        15
                                                               8           8


  2015 9            2016 9        2017 9      2018 9     2019 12       2020 12          2021 12
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
    /
/
    /                                                          /
                     DSP /                                         SSP




          CPC                                                            SSP

                             PMP                                    DMP

                                            Premium
                                             DOOH             4
                              /             DOOH               1               ID




    CPI/CPA

/             3PAS                     CM                                           /



                                       CM


                                  EC               PR                     BPO




                             EC              PR




                                                        SNS
AD PLATFORM
2014




           DSP   SSP



       /
2021



           DSP
                       SSP

           DSP

                 SSP
       /
              CM



                        Google




/   CPC




    CPI/CPA




                                 PDCA
                   PR
                                           16%                        18.9
                                                                                                                                           9%                  5.1


                                                                                   1,893

                                                                                                                                           567

                                                      1,626
                                                                                                                                                                      516




                         1,181




                                                                                                               135


    1,166 1,176 1,100             1,232 1,139 1,417            1,753 1,839 1,761            317   300   174            277   136   354             569   482   588



                                                                                                               10-12




                                                                                                                                           10-12




                                                                                                                                                                      10-12
                                                                                            1-3

                                                                                                  4-6

                                                                                                         7-9




                                                                                                                       1-3

                                                                                                                             4-6

                                                                                                                                    7-9




                                                                                                                                                   1-3

                                                                                                                                                         4-6

                                                                                                                                                                7-9
                          10-12




                                                       10-12




                                                                                    10-12
     1-3

            4-6

                   7-9




                                   1-3

                                         4-6

                                                7-9




                                                                1-3

                                                                      4-6

                                                                             7-9




            2018                         2019                         2020                        2018                       2019                        2020

※    2018                                                                                                        VOYAGE GROUP        CCI
※
※    2019            CMerTV
                                                                                 4%
                                       18%
                                                                                                                 1,893
                                                                                            1,839
                                                                                 1,753               1,761         62
                                                                                             89
                                                                       1,626

                                                        1,417
                               1,181   1,232
1,166      1,176     1,100                     1,139                                                              1,119
                                                                                  1,151                  1,154
                                                                        1,068               1,205

                                                            913
    625                         767     675
            703         669                     682




                                                                                                         638      710
    559                                 564                             602        603       544
            497         524     521             499         526


     -19    -24                         -7      -41          -22         -44           -1                 -31
                         -93    -107

    1-3    4-6          7-9    10-12   1-3     4-6          7-9       10-12       1-3       4-6          7-9     10-12

                 2018                                2019                                         2020
※   2018                                                          VOYAGE GROUP   CCI
※   2019    CMerTV
                                                2020   4Q


      2020 10 5                    2020 11 11                     2020 12 16




                              Foursquare                    SNS            SONAR
SNS             SONAR                                             2   YouTube
                  Instagram




      2020         10             2020     11                 2020        12




      2020 10 29                   2020 12 1                      2020 12 18




Premium View                    PORTO tv                               Adjust
               Google DSP                                    CM                    CM
                     360
                  TELECY

                            CM
VOYAGE GROUP

                                                 CM
                     1000                                                  920

                      800
                                                                560
                      600
                                                       350
                      400
                                               190
                      200      50       90
                        0
                              2020     2021   2022    2023     2024    2025




                      POINT

            CM         1             100                  CM
                      POINT

     2021   1 4        2
                      POINT
                                                     CM
                       3                                              CM
                 CM
2020 12 7   27
               PORTO


PORTO      VOYAGE GROUP



                          POINT


                          1




                          POINT
                                  CARTA
               PORTO      2


        2021   1   4

                          POINT


                          3
PARTNER SALES
               1,500




    EC


/

         DMP           DMP
                                        7%                     25.9                                           22%                   6.0


                        3,002
                                                     2,810
                                                                                  2,591
                                                                                                              842
                                                                                                                                          783


                                                                                                                                                                     608




                                                                                           702   504                  1,085 287    226            708   187    47
    2,471 2,284 1,725            3,013 2,349 2,135            2,476 1,843 1,841
                                                                                                       -179
                         10-12




                                                      10-12




                                                                                   10-12
     1-3

           4-6

                  7-9




                                  1-3

                                        4-6

                                               7-9




                                                               1-3

                                                                     4-6

                                                                            7-9




                                                                                                              10-12




                                                                                                                                          10-12




                                                                                                                                                                     10-12
                                                                                           1-3

                                                                                                 4-6

                                                                                                        7-9




                                                                                                                       1-3

                                                                                                                             4-6

                                                                                                                                    7-9




                                                                                                                                                  1-3

                                                                                                                                                        4-6

                                                                                                                                                               7-9
           2018                         2019                         2020                        2018                        2019                       2020
※   2018                                                                                                       CCI
※
                                         65                                       51

                                 3,002    3,013
                                                                               2,810
                                                                                                                   2,591
2,471                                                                                   2,476
                                                      2,349
            2,284                             1,177
                                  1,436                        2,135
    840                                                                                  911                        1,097
                                                                                                1,843    1,841
             795         1,725                         928                      1,859

                                                                   1,013
                                                                                                             728
                                                                                                 869
                          982                 1,222
                                                                                         895                        665
    1,083                         1,031
            1,063                                      953
                                                                   672          402                          663
                                                                                                 647
                          345
                                                                                                                    828
                                              613                                        670
    548                           534                  466         449          548                          449
             426          397                                                                    325


    1-3     4-6          7-9     10-12        1-3     4-6          7-9         10-12    1-3     4-6          7-9   10-12

                  2018                                      2019                                      2020
※   2018                                                                 CCI
          CARTA

9



                                                                                5.1%                                5.2%
    CARTA                Zucks / fluct / PORTO / KAIKETSU


                                                                                       4.4%
                                                                                              4.3%

                                                                     3.7%
                                                3.6%                                                             4.1%
                                                            3.2%
                                    3.1%


                         2.4%
    2.3%
            2.1%




    1-3     4-6          7-9      10-12         1-3         4-6          7-9   10-12   1-3    4-6          7-9     10-12

                  2018                                            2019                              2020
※            CMerTV                 2019   12
                              2020     4Q

  2020 10 9              2020 10 21             2020 12 17




                                               TikTok For Business Award
                                            2020




2020           10        2020     11               2020           12




   2020 10 13              2020 12 4                  2020 12 18




 ABEMA     Quark tokyo
Mediator                    SNS
CONSUMER
         /
     /
EC               EC        PeX


                                 /




     /                               /




                      EC



                                 /
             /
                                                87                         2.8


                                                     2,188
                                                                                                                                                                    282




                        1,818

                                                                                  1,683                       180

                                                                                                                                         151




                                                                                           25    11                   71    54     0             138   213   104

    1,466 1,387 1,322            1,626 1,342 1,396            1,720 1,494 1,595                         -6
                         10-12




                                                      10-12




                                                                                   10-12
     1-3

           4-6

                  7-9




                                  1-3

                                        4-6

                                               7-9




                                                               1-3

                                                                     4-6

                                                                            7-9




                                                                                                              10-12




                                                                                                                                         10-12




                                                                                                                                                                    10-12
                                                                                           1-3

                                                                                                 4-6

                                                                                                        7-9




                                                                                                                      1-3

                                                                                                                            4-6

                                                                                                                                   7-9




                                                                                                                                                 1-3

                                                                                                                                                       4-6

                                                                                                                                                              7-9
           2018                         2019                         2020                        2018                       2019                       2020


※   2018                                                                                         VOYAGE GROUP
※
                                                             27%                       /          /                   3%

          EC                                                                2,188

                                                                              437
                                    1,818
                                                                                       1,720                          1,683
                                             1,626                                                        1,595
    1,466                            506                                                   254   1,494
               1,387                          260
                                                     1,342 1,396                                                       420
                        1,322                                                                                 378
     318                                                                                          335
                                                                  249
                390         277                       298


                                                                             1,750
                                                                                       1,466
                                     1,311   1,365
                                                                                                              1,217    1,262
    1,147                                                         1,147                          1,158
                997         1,045                    1,043




    1-3        4-6          7-9     10-12    1-3     4-6          7-9       10-12      1-3       4-6          7-9     10-12

                     2018                                  2019                                        2020

※   2018                                                                VOYAGE GROUP
                         2020              4Q


     2020 10 6             2020 10 12            2020 12 19




                       Amazon
          200
                                                       EXPO
10
                                  50,000




     2020         10      2020        11        2020      12




     2020 10 9             2020 12 1             2020 12 8




                       VOYAGE GROUP
           SDGs
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
CARTA2022
                                                 CARTA2022

    EBITDA                                            2022            60


                                                                        32,000
                                             EBITDA
    20,701




                                                                                  6,000

             4,335

              3,676




      2018                 2019 (12      )     2020          2021             2022




                                             M&A

※      12             12              2019            15
※   2018                                                     VOYAGE GROUP   CCI
                  CARTA2022

         EBITDA

           2019    1   −12         2020



           22,800      22,927   26,300    22,487


                        3,082              3,463


                        1,622              1,781


EBITDA      3,100       4,033    3,700     4,131
1
    VG CCI

    CARTA

     PORTO




2
    IPG


             Dentsu Engagement 360™




3

    IR           1
1



2
    M&A     M&A
      M&A




3
      OOH
CARTA2022



  2022


                 60
            EBITDA
                 ※




            ROE12        %


            DOE 5    %
 EBITDA60


         2019       2020     2021      2022



                                      26,000
         22,927     22,487   24,500
                                        28,000

                                       4,500
            3,082    3,463    3,800
                                         4,800

                                       2,700
            1,622    1,781    2,400
                                         2,900

EBITDA      4,033    4,131    5,000     6,000
            ROE


                                                                           ROE V
30,000                                                                                                    3,000


                                 16.6%
             ROE %
25,000                                                                     24,376                         2,500
                                                         23,444
                                                              2,139

20,000                                           13.6%                                                    2,000
                                                              13.4%             1,781


15,000   12.0%                                                                                    12.0%   1,500


                                1,161            1,117

10,000                                                                                                    1,000
                                         8,527
                        7,860
                 731
         6,174

 5,000                                                                                                    500
                                                                                    7.5%



     0                                                                                                    0

                 2016           2017             2018         2019    ※1        2020       2021   2022

※1   2019                 15
  25                                DOE 5



                                            35%



                         1

               25                     DOE 5%

                             48        50
                    15
           A        33        15       25
       8            25


               16
 15                           33       25


2018       2019              2020    2021         2022
            CARTA2022
       EBITDA




2022   1
1

2

3
      1




                   2022 1


      CARTA         CARTA


          v
CCI           VG
                    CARTA
          CCI/VG        CARTA
  CARTA

                            2022 1

      CARTA                  CARTA

CCI            VG
      3             CARTA
           CCI/VG   CARTA
      /   /

                             2022 1

CARTA                       CARTA




CCI            VG
1
                3
            1       3

        5                       3       2
                            2




    3                   4           5
                    3
2



                          7
          3                             4




                    CFO




                          5




                                            CTO
    SBU       SBU         SBU     SBU
                            SBU
3


                      10              2005                                   dof




    1973
    2000   6                                                                       2016   5
                                                                      2017
            2018
    2020   4



    1989                          5                                   2

                                                   2017
           2019                                                                      2021




                                                               2014
           Farfetch                                       40
    2017                   Ignite Coaching & Consulting
/




    NPV ≧ 0 (                 )
    ROIC ≧ 9%
    IRR 9%    (               30%       )




             KPI
                                  EVA
             ROIC      WACC




    3

    EVA   NOPAT    (                )
    3
      M&A

 M&A


    NPV ROIC

           ROIC WACC



M&A

1
2                                            M&A

                              (          )
3                                            (     )

                       DD
4
5                      WACC       ROIC
1      PeX


               M&A
(※1)




                     ※2


             DOE 5%
                   35%
CARTA




         ✕


   CARTA HOLDINGS
CARTA




                     WEB
                      /
             1,000




      imp/
                               100
                           /
 AI                        /
DX
CARTA                − Phase1−




                 /




  VOYAGE
           CCI                   CARTA
   GROUP




                                     /
CARTA           − Phase2−
          OOH

                              / OOH

                1.5           2.5




  CARTA               CARTA




   /
                                    DX(
CARTA                     − Phase3−

      /           / OOH


      4




          CARTA                       CARTA
                                      CARTA




  /
                                              DX(
        CARTA

                      SNS/

CARTA




                SNS




CARTA



                             EC/
1



2
          M&A
            M&A


3
     /
    DX)
DX




     2019    2020    2022



                     8,000
     5,416   7,248
                     9,000


                     2,300
     1,254   2,156
                     2,500
/EC      /




      2019     2020    2022



                       10,000
      10,308   8,752
                       11,000


                       2,000
      2,382    1,552
                       2,200
    M&A




/


      2019    2020    2022



                      7,500
      6,494   6,595
                      9,000

                      600
      276     739
                      800
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
          2020        12          4



                           2019   10-12   2020    10-12

                             CMerTV



                                  6,614   6,166            -6.8%

                                  5,617   5,498            -2.1%

                                  4,541   4,613           +1.6%

                                  1,076    884            -17.8%

     E B I T D A ※1               1,363    854            -37.3%
※1   EBITDA
     2020   12   4


                      2019           2020 10-12
                      10-12

                      CMerTV


                          1,626      1,893    +16.4%

                 ※1
                               567    516          -9.0%

                          2,810      2,591         -7.8%

                 ※1
                               783    608         -22.3%

                          2,188      1,683        -23.1%

                 ※1
                               151    282     +87.3%
※1
                                     6%           61.6
                           CCI
                                                                                                         6,614
                                                                                                                                            6,166
                                                                            5,924                                5,944
                                                                    3,231
                                 3,282                                                                                   5,169 5,208
    2,941                                                                                    4,943
                                                                                    4,730
                                         2,593
                                                 2,418
            2,286
                     2,136
                                                          1,857


                                                                    2,746
    2,568               2,441 2,458 2,379
            2,222 2,132                   2,242




    1-3     4-6          7-9     10-12   1-3     4-6          7-9   10-12   1-3     4-6          7-9    10-12    1-3     4-6          7-9   10-12

                  2017                                 2018                               2019                                 2020


※   2018                                                                          VOYAGE GROUP         CCI
※   2019          CMerTV
                                   2%            54.9
                           CCI
                                                                                                         5,617
                                                                                                                                            5,498
                                                                            5,136                                5,088
                                 3,282                              2,985
    2,941                                                                                                                4,477 4,570
                                                                                    4,197 4,315
                                         2,452
            2,286                                2,189
                     2,136
                                                          1,616


                                                                    2,271
2,043
                                 1,906 1,845 1,910 1,809
            1,750 1,667




    1-3     4-6          7-9     10-12   1-3     4-6          7-9   10-12   1-3     4-6          7-9    10-12    1-3     4-6          7-9   10-12

                  2017                                 2018                               2019                                 2020

※    2018                                                                         VOYAGE GROUP         CCI
※    2019          CMerTV
                                        0.7                        46.1
                                                                                                            4,541                                   4,613
                                                                                                                 255                                 369
                                         CCI
                                                                                3,881 3,905                      170                    3,985        164
                                                                    2,227 3,863                                        3,825
                                                                                                                               3,747        164
                                2,444                                       161        161         170                  153
                                                                                                             1,030              153                  932
                                                                                                                                            825
                                                         1,895              890        975         924                  862
            1,986     1,925                     1,737                                                                           791
                                        1,842
1,755                                                                                                                                                418
                                                                                                                 417
                                                                                                                                            449
                                                                            370                    418                  464     457
                                                                                       412                       395                                 455
                                                                                                                                            332
                                                                            418                    290                  284
                                                                    1,921              301                                      326

                                                1,598 1,594
                  1,495 1,463
1,397 1,408 1,466                                                    563
                                                 427         504
            411          398     445     401                         211
    441                                                                                                      2,272                          2,213    2,273
                         150                     216                        2,022     2,030        2,100               2,060   2,018
            144                  182     200                 218     439
    134                                          258
    155     163          257     185     200                 180


    665      689          659     682    661     695         690     707



    1-3     4-6          7-9    10-12   1-3     4-6          7-9    10-12   1-3       4-6          7-9      10-12      1-3     4-6          7-9     10-12

                  2017                                2018                                  2019                                     2019

※    2018                                                                           VOYAGE GROUP           CCI
※    2019           CMerTV
                                      17                       8.8

    1,185                              CCI


                                                     %

                                                                                       1,272                                      1,263
                                    837                                                                               1,076
                                                                               757
                                                                                                                                                                884
                                             610
                                                                                                                                          729
                                                         452                                                                                           585
    31.6%
            299                                                                        24.8%
                                                                                                             409                  24.8%
                                   21.5%     20.7%                                                                        19.2%           18.5%
    645           19.5%                                                        15.4%            316                                                    15.4%
                                                                                                                                                               18.5%
                          211                            16.3%
                                                                      11.9%                                  9.5%
                         12.0%               381
            342                     410                                                         7.5%
                                                         311                   349
                          200                                         214


                                                                      -279

    1-3     4-6          7-9       10-12     1-3         4-6          7-9     10-12    1-3      4-6          7-9      10-12       1-3     4-6          7-9     10-12

                  2017                                         2018                                   2019                                      2020

※    2018                                                                                    VOYAGE GROUP           CCI
※                              =
※    2019           CMerTV
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
Q.
A.                                2


          2022 1


Q.
A.        CCI       100%
                        CARTA
                                                       PMP

                CARTA                   /
                                PORTO       TV
                /



Q. M&A
A.     M&A                                       M&A




Q.
A.
                                                             KPI
     PL
Q.
A.              2020
                                                                         GAFA
                                                                                15%


                                                         DX


Q. Google Y            FB
A.                            5      Google GCPP
                                                                    Zucks
                                  Zucks
                                                    DX            GAFA




Q.                     cookie     IDFA
A.              cookie IDFA                                   /

                                          cookie IDFA                             /

                                                                     IDFA                     iOS14
     2021                                                                             Apple
        SKAdNetwork
Q.
A.                                                                      15%

                                 CARTA


Q. 2019
A. 2019   2019       Google Y!
                                         ⇒
                                             ⇒
                                                 ⇒CCI⇒
                                                         ⇒
                                                             /
                                                                              CCI
                 /
                                                                 2020     ⇒CCI⇒
                                                                   /



Q.
A.

             Q                    Q
Q.
A.                   EC/       /     2        CARTA

                              M&A
     EC/   /   D2C
                           CARTA          3


Q.
A.
                                    D2C




Q.
A.
AGENDA




P.02
P.13
P.17
P.41
P.80
P.87
P.92
         CARTA HOLDINGS


1999 10 8                                       1,196
                                                               2020 12


                          1-21-1   15




                                            VOYAGE GROUP
         DataCurrent                        Barriz
                                            Zucks
         fluct                      Zucks China
         ATRAC                              Anchor
         VOYAGE MARKETING                   OKPR
                                            KAIKETSU
         VOYAGE SYNC GAMES
                                          VOYAGE GAMES
         VOYAGE VENTURES                  VOYAGE Lighthouse Studio
rakanu
         PORTO
CARTA HOLDINGS
                       VOYAGE GROUP
2019   1
VOYAGE GROUP
   100%
                           47%        v   53%
                 CCI




 VOYAGE GROUP

                                      v

 CCI
                          100%            100%
CARTA




        CARTA HOLDINGS
CARTA




         ✕


   CARTA HOLDINGS
CARTA




                     WEB
                      /
             1,000




      imp/
                               100
                           /
 AI                        /
                   2012




'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18   '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '15 '16 '17 '18

※1
※2 CCI   2015 12    3       12                    9
        Environmental




                   2008     EC
   EC                            100




                   2021 1
ISO14001 2015
Social



                 CCI




         4,000
    Governance




      2021 3                1
3      42%




                 ISO27001