3688 CARTA HD 2020-11-10 15:00:00
2020年12月期 第3四半期決算説明資料 [pdf]

NEW JOURNEY, NEW STANDARD




     2020   11   10
                 3688
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
2020   12   3




       7




                DX
                                        11   10




                      2020   12          2020   12
                                  (A)                (B)    B-A)


                             23,000             22,000     -1,000   -4.3%

                              2,500              3,250      +750 +30.0%

                              2,500              3,000      +500 +20.0%

                              1,600              1,650       +50    +3.1%

     E B I T D A ※1           3,700              4,000      +300    +8.1%

※1   EBITDA
              2020    12          3

                            2%               EBITDA



                           2019   7-9        2020   7-9

                            CMerTV


                                  4,943     5,208          +5.4%

                                  4,315     4,570          +5.9%

                                  3,905     3,985          +2.0%

                                      409    585          +42.9%
     E B I T D A ※1                   695    823          +18.4%
※1   EBITDA
     2020   12   3




                      2019 7-9        2020    7-9

                       CMerTV


                           1,417      1,761         +24.3%
                 ※1
                                354    588          +65.9%

                           2,135      1,841         -13.8%
                 ※1
                                226     47          -79.2%

                           1,396      1,595         +14.3%
                 ※1
                                  0    104
※1
              2.5
        0.8                    5.8


                    +255

+ 344
               +           +
                              5%                    52.0
                                              CCI                                                         6,614

                                                                              5,924                                5,944
                                                                     3,231
                              3,282                                                                                        5,169 5,208
    2,941                                                                                      4,943
                                                                                      4,730
                                         2,593
                                                     2,418
            2,286
                      2,136
                                                             1,857

                                                                     2,746
    2,568               2,441 2,458 2,379
            2,222 2,132                   2,242
      1-3


             4-6


                       7-9




                                              1-3


                                                      4-6


                                                              7-9




                                                                                1-3


                                                                                        4-6


                                                                                                    7-9




                                                                                                                    1-3


                                                                                                                            4-6


                                                                                                                                  7-9
                               10-12




                                                                      10-12




                                                                                                           10-12
              2017                                     2018                              2019                              2020
※   2018                                                                      VOYAGE GROUP    CCI
※            CMerTV                    2019    12
                                                                                                        5%            45.7

                                                 CCI
                                                                                                            5,617
                                                                                5,136                                5,088
                               3,282                                   2,985
     2,941                                                                                                                   4,477 4,570
                                                                                        4,197 4,315
                                          2,452
             2,286                                     2,189
                       2,136
                                                               1,616

                                                                       2,271
    2,043
                               1,906 1,845 1,910 1,809
             1,750 1,667
      1-3


              4-6


                        7-9




                                               1-3


                                                        4-6


                                                                7-9




                                                                                  1-3


                                                                                          4-6


                                                                                                      7-9




                                                                                                                      1-3


                                                                                                                              4-6


                                                                                                                                    7-9
                                10-12




                                                                        10-12




                                                                                                             10-12
               2017                                      2018                              2019                              2020
※   2018                                                                        VOYAGE GROUP    CCI
※             CMerTV                    2019    12
                                       0.8                   39.8


                                                                                             CCI

                                                                                                           4,541
                                                                                                            170
                                                                                                                                     3,985
                                                                             3,863 3,881 3,905                      3,825    3,747
                                                                    2,227                                  1,030                      164
                                                                              161     161            170             153
                              2,444                                                                                           153
                                                                                                                                      825
            1,986                                           1,895              890    975            924             862
                      1,925              1,842      1,737                                                   417               791
    1,755
                                                                                                            395                       449
                                                                               370                   418             464      457
                                                                                      412
                                                                                                            255                       332
                                                                    1,921      418    301            290             284      326

                                  1,598 1,594
    1,397 1,408 1,466 1,495 1,463                                    563
                                                     427     504
             411       398     445        401                        211
     441                                                                                                   2,272                      2,213
                       150                           216                      2,022   2,030        2,100             2,060   2,018
             144               182        200                218     439
     134                                             258
     155     163       257     185        200                180

     665     689       659     682        661        695     690     707
      1-3


             4-6


                       7-9




                                              1-3


                                                     4-6


                                                             7-9




                                                                               1-3


                                                                                       4-6


                                                                                                     7-9




                                                                                                                      1-3


                                                                                                                              4-6


                                                                                                                                       7-9
                               10-12




                                                                     10-12




                                                                                                            10-12
※   2018                                                                     VOYAGE GROUP      CCI
※            CMerTV                    2019    12
                                   42                   5.8                          3

                                                  CCI



    1,185



                                                                                         1,272                               1,263

                                  837                                                                                1,076
                                                                              757
                                            610
                                                                                                                                     729
    31.6%                                               452                                                                                  585
            299                                                                          24.8%                               24.8%
                                 21.5%     20.7%                                                              409    19.2%           18.5%
    645       19.5%                                                          15.4%               316                                         15.4%
                                                        16.3%
                         211                                         11.9%                                    9.5%
            342                   410       381                                                  7.5%
                               12.0%                    311                   349
                         200                                         214

                                                                     -279

    1-3     4-6          7-9     10-12      1-3         4-6          7-9     10-12       1-3     4-6          7-9    10-12   1-3     4-6     7-9

                  2017                                        2018                                     2019                          2020

※   2018                                                                             VOYAGE GROUP       CCI
※                        =
※             CMerTV                     2019   12
                      2019   7    9        2020   7    9

                                 5,111                5,208      +1.9%
                                 4,483                4,570      +2.0%
                                 4,091                3,985      -2.6%
                                  392                  585      +49.4%
                                      57                   24   -56.5%
                                      77                   49   -36.9%
                                  371                  561      +51.2%
                                       0                   0
                                      14                   14
                                  357                  546      +53.0%

                                  210                  376      +78.4%

     E B I T D A ※1               689                  823      +19.3%
※1    EBITDA
150              54%
       /         M&A

      2020   6         2020   9


             29,343           30,924   +1,581

             15,511           15,098     -413

             13,174           12,787     -386

             42,517           43,711   +1,194

             16,520           17,879   +1,359

              1,864            1,706     -157

             24,133           24,126       -6

             42,517           43,711   +1,194
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
7-9                         3.5




                                                10-12
                           1-3    4-6    7-9



      2
                            1.3    5.0    3.5   2.3


                     CPM
                            0.3    1.5    0.5   0




                            0.7    3.0    2.5   2.0


              CPM

                            0.3    0.5    0.5   0.3
          /
                    PV
   2020     12


                  EBITDA
                           2020   12

                    3Q

         16,321    74.2%   22,000



         2,578     79.3%    3,250



         1,372     83.2%    1,650



EBITDA   3,276     81.9%    4,000
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
     Enviromental




                2008       EC
EC                                100




                       ISO14001
Social



                 CCI




         4,000
Governance




  2020 1                1   2




             ISO27001
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
    /                                                          /
                     DSP /                                         SSP




          CPC                                                            SSP

                             PMP                                    DMP

                                            Premium
                                             DOOH             4
                              /             DOOH               1               ID




    CPI/CPA
/
              3PAS                     CM



                                  TV



                                  EC               PR                     BPO




                             EC              PR




                                                        SNS
AD PLATFORM
2014




           DSP   SSP



       /
2020



           DSP
                       SSP

           DSP

                 SSP
       /
          TV




                    Google




/
    CPC




    CPI/CPA




                             PDCA
               PR
                                                                24%                  17.6
                             65%                 5.8


                                                                                                                                                             588
                                                                             1,761




                                               1,417
                                                                                                                                354



                  1,100

                                                                                                    174



1,166 1,176               1,181 1,232 1,139            1,626 1,753 1,839               317    300           135     277   136           486     569    482
                           10-12




                                                        10-12
    1-3


            4-6


                   7-9




                                   1-3


                                         4-6


                                                7-9




                                                                1-3


                                                                       4-6


                                                                              7-9




                                                                                                            10-12




                                                                                                                                        10-12
                                                                                        1-3


                                                                                              4-6


                                                                                                      7-9




                                                                                                                    1-3


                                                                                                                          4-6


                                                                                                                                  7-9




                                                                                                                                                1-3


                                                                                                                                                       4-6


                                                                                                                                                             4-6
            2018                         2019                         2020                     2018                        2019                       2020

※    2018                                                                                               VOYAGE GROUP      CCI
※
※                   CMerTV                     2019    12
                                                                                                    26%
                                                          21%
                                                                                                    1,839
                                                                                            1,753            1,761
                                                                                   1,626              89


                                                                         1,417
                                       1,181      1,232
    1,166    1,176          1,100                          1,139
                                                                                            1,151            1,154
                                                                                    1,068            1,205
                                                                          913
      625                                  767     675
              703            669                            682




      559                                          564                              602      603              638
              497            524           521              499           526                        544


      -19      -24                                 -7       -41           -22        -44     -1               -31
                             -93           -107

     1-3     4-6            7-9       10-12       1-3      4-6           7-9       10-12    1-3      4-6     7-9

                     2018                                         2019                              2020

※   2018                                                            VOYAGE GROUP     CCI
※           CMerTV                  2019   12
※
                                             2018 1-3         100



                                                                            554    542
                                               508


                                       404                                                      409
                                                                     368                  360
                                                        337


             240          251




    100



    1-3     4-6           7-9      10-12      1-3       4-6          7-9   10-12   1-3   4-6    7-9

                   2018                                       2019                       2020

※         CMerTV                2019   12
                                               2020   3Q


             2020 7 3              2020 8 6                        2020 8 19




                             aircatalog                    The Trade Desk DSP   RTB
                    7        D2C          PR
    Dentsu Engagement 360™




             2020       7         2020          8               2020            9




             2020 7 7              2020 8 18                       2020 9 16




fluct
  Bid Lift                         NORTH AND SOUTH                                    PR
PORTO tv TVCM

                a.geniq
         TVCM
PARTNER SALES
               1,500




    EC


/

         DMP           DMP
                          14%                  18.4                                        79%                0.4
    10




                                               2,135

                                                                             1,841
                  1,725




                                                                                                                              226


2,471 2,284               3,002 3,013 2,349            2,810 2,476 1,843             702   504            842 1,085 287              663     708    187   47

                                                                                                  -179
                           10-12




                                                        10-12
    1-3


            4-6


                   7-9




                                   1-3


                                         4-6


                                                7-9




                                                                1-3


                                                                       4-6


                                                                              7-9




                                                                                                          10-12




                                                                                                                                     10-12
                                                                                     1-3


                                                                                            4-6


                                                                                                   7-9




                                                                                                                  1-3


                                                                                                                        4-6


                                                                                                                               7-9




                                                                                                                                             1-3


                                                                                                                                                    4-6


                                                                                                                                                          7-9
            2018                         2019                         2020                  2018                        2019                       2020

※    2018                                                                                           CCI
※
                                                   2                                    0


                                  3,002    3,013
                                                                             2,810

    2,471                                                                             2,476
             2,284                                     2,349
                                           1,177
                                   1,436                            2,135
      840                                                                              911    1,843   1,841
              795         1,725                         928                   1,859

                                                                     1,013
                                                                                                       728
                                                                                               869
                           982             1,222
     1,083                                                                             895
                                   1,031
             1,063                                      953
                                                                     672      402                      663
                                                                                               647
                           345

      548                                   613                               548      670
              426                  534                  466          449                               449
                           397                                                                 325

     1-3     4-6          7-9     10-12    1-3         4-6           7-9     10-12    1-3     4-6      7-9

                   2018                                      2019                             2020
※   2018                                                       CCI
          CARTA


CARTA

                                            CARTA           Zucks / fluct / PORTO / DataCurrent / EC


                                                                             5.1%


                                                                                          4.4%
                                                                                                       4.3%   4.1%
                                                              3.7%
                                           3.6%
                                                    3.2%
                                  3.1%


                        2.4%
    2.3%
           2.1%




    1-3    4-6          7-9     10-12      1-3      4-6          7-9       10-12          1-3          4-6    7-9

                 2018                                     2019                                         2020

※          CMerTV              2019   12
                                   2020                3Q


      2020 7 30            2020 8 27                        2020 9 30




BTP
                                                                CMP




      2020     7            2020          8                   2020      9




       2020 8 19             2020 9 24                          2020 9 30




          UX                                                CCI (   )       (   )
                         CCI EC
          Media UX LAB
                                  Commerce container
CCI

           AI
      ID



                2020 2 27




                1.
                2.
                3.

                            2-12-21

                3 8,300
                61.44%
                23.53%
                15.03%
CONSUMER
         /
     /
EC                EC   PeX


                             /




     /                           /




                 EC



                             /
             /
                                                                                              14%                     15.9
                                                                        1.0                1.0




                                                                             1,595
                                                                                                                                                         104
                                               1,396
                  1,322




1,466 1,387               1,818 1,626 1,342            2,188 1,720 1,494             25    11           180     71    54      0     97      138    213

                                                                                                  -6
                           10-12




                                                        10-12
    1-3


            4-6


                    7-9




                                   1-3


                                         4-6


                                                7-9




                                                                1-3


                                                                       4-6


                                                                              7-9




                                                                                                        10-12




                                                                                                                                    10-12
                                                                                     1-3


                                                                                           4-6


                                                                                                  7-9




                                                                                                                1-3


                                                                                                                      4-6


                                                                                                                              7-9




                                                                                                                                            1-3


                                                                                                                                                   4-6


                                                                                                                                                         7-9
            2018                         2019                         2020                 2018                        2019                       2020


※    2018                                                                             VOYAGE GROUP
※
                                                                               6%
             /            /              EC                                      51%

                                         EC

                                                                               2,188


                                       1,818                                    437
                                                                                        1,720
                                                1,626                                                   1,595
    1,466                                                                                254    1,494
                                        506
                 1,387                           260    1,342        1,396
                               1,322                                                                     378
      318                                                                                        335
                                                                      249
                  390           277                      298


                                                                                1,750
                                                1,365
                                                                                        1,466
                                        1,311                                                           1,217
     1,147                                                           1,147                      1,158
                  997          1,045                    1,043




     1-3         4-6           7-9     10-12    1-3     4-6          7-9       10-12    1-3     4-6      7-9

                        2018                                  2019                              2020
※   2018                                                        VOYAGE GROUP
※
                        2020                 3Q


     2020 7 7               2020 8 18                    2020 8 28




EC                                      20
                               3                             Ta-Ta




     2020       7           2020     8                2020           9




 2020 8 13                  2020 8 26                        2020 9 8




                                                  (   )IPG
                    (   )                                            SNS
                                   CRM
          9                                             Digital Contents Ad
VOYAGE GROUP




                           ASP


  VOYAGE GROUP




      2020    12   1   (   )




      1,000

      51%              VOYAGE GROUP         1-21-1
      49%                             15F
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
Q.
A.                             PORTO
       CARTA                                                                     2020 1
                   CCI/VG
     slack                                         CARTA




Q.
A.           CCI       100%
                      CARTA                                         PORTO
                                                                           PMP
                                                                                  TV
                               PORTO tv                    KAIKETSU    SONAR



Q.
A.
Q.
A.                                                                         CARTA2022
                    EBITDA60              ROE12%



Q. M&A
A.
Q.
A.             GAFA
                       15%

                                  Zucks
       PORTO                                                           GAFA



Q. Google Y           FB
A.                         5         Google GCPP
                                                                         Zucks
                                  Zucks



Q. SSP                                                     fluct
A. SSP                                                                           SSP
                                                                                 DataStrap BidLift
                                                                                                   Google GCPP




Q. DSP                                                     Zucks
A. DSP                            CPC                    ASP CPI/CPA
                                                                         Zucks

                           GAFA
                                          PORTO



Q.
A. 2                           SSP
                                                  /DSP
                                                                                 imp                             imp
Q.
A.                                                                      15%

                                 CARTA


Q. 2019
A. 2019   2019       Google Y!
                                         ⇒
                                             ⇒
                                                 ⇒CCI⇒
                                                         ⇒
                                                             /
                                                                              CCI
                 /
                                                                 2020     ⇒CCI⇒
                                                                   /



Q.
A.

             Q                    Q
Q.
A.                 EC/   /   2               CARTA

             M&A                                     CARTA   3



Q.
A.       2   /
                                 2016-2019           /
     /



Q.
A.


Q.
A.
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
CARTA 2022
NEW JOURNEY, NEW STANDARD
CARTA                − Phase1−




                 /




  VOYAGE
           CCI                   CARTA
   GROUP




                                     /
CARTA     − Phase2−

                        / OOH

          1.5           2.5




  CARTA         CARTA




   /
CARTA                     − Phase3−

      /           / OOH


      4




          CARTA                       CARTA
                                      CARTA




  /
                                                CARTA2022

    EBITDA                                            2022            60


                                             EBITDA                     32,000
    20,701




                                                                                  6,000

             4,335

              3,676




      2018                 2019 (12      )     2020          2021             2022




                                             M&A

※      12             12              2019            15
※   2018                                                     VOYAGE GROUP   CCI
                2022


                         320
              EBITDA
                    ※1

                         60
              ROE        12%

※1   EBITDA
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
CARTA HOLDINGS


         CARTA HOLDINGS


  1999   10   8                                  1,192
                                                             2020 9



                          1-21-1      15




                                            VOYAGE GROUP
                                            Barriz
         DataCurrent
                                            Zucks
         BiztailorPartners
                                            Anchor
         fluct
                                            OKPR
         ATRAC
                                            KAIKETSU
         VOYAGE MARKETING

                                            VOYAGE GAMES
         VOYAGE SYNC GAMES
                                            VOYAGE Lighthouse Studio
                                   rakanu
         VOYAGE VENTURES
CARTA HOLDINGS
                       VOYAGE GROUP
2019   1
VOYAGE GROUP
   100%
                           47%        v   53%
                 CCI




 VOYAGE GROUP
                                      v

 CCI
                          100%            100%
CARTA




        CARTA HOLDINGS
CARTA




         ✕


   CARTA HOLDINGS
CARTA




                     WEB
                      /
             1,000




      imp/
                               100
                           /
 AI                        /
                   2012




'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18   '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '15 '16 '17 '18

※1
※2 CCI   2015 12    3       12                    9
        CARTA


                      SNS/

CARTA




                SNS




CARTA



                             EC/
          M&A

CARTA                                   M&A

    2019 1 1                                      2020 2 3




    CCI                                                OKPR
          CARTA HOLDINGS                                               PR
                                                                OKPR



1     2019             6               2020   2       5

                           2019 6 20                      2020 5 19




                                                          SNS
                           rakanu
                                                          KAIKETSU
M&A

            CARTA2022   M&A

M&A




10%

      PMI
AGENDA




P.02
P.14
P.17
P.21
P.46
P.51
P.58
P.69
   15     69

2019 12 23     12   25
2020    6 12    6   14
※   2020.08   n=6,000
※   2020.08   n=6,000
※   2020.08   n=6,000
※   2020.08   n=6,000