3688 CARTA HD 2020-08-12 15:00:00
2020年12月期 第2四半期決算説明資料 [pdf]

NEW JOURNEY, NEW STANDARD




      2020   8   12
                 3688
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
     2020      12       2




                               9%              2.3   ※1




               5




                                    KAIKETSU

                      TV
                    PORTO tv
※1    CMerTV
              2020    12          2


                            EBITDA

                           2019   4-6        2020   4-6

                            CMerTV


                                  4,730     5,169           +9.3%

                                  4,197     4,477           +6.7%

                                  3,881     3,747           -3.4%

                                      316    729          +130.4%
     E B I T D A ※1                   370    895          +141.7%
※1   EBITDA
     2020   12   2




                      2019 4-6        2020    4-6

                       CMerTV


                           1,139      1,839          +61.4%
                 ※1
                                136    482          +254.1%

                           2,349      1,843          -21.5%
                 ※1
                                287    187           -34.6%

                           1,342      1,494          +11.4%
                 ※1
                                 54    213          +290.3%
※1
          2.7
    1.3                    7.2


                +279


+

           +           +
2019   1
           2019   1 1   2022   12 31
                                                                                                   9%         51.6
                                         CCI
                                                                                                     6,614

                                                                            5,924                            5,944
                                                                    3,231
                               3,282                                                                                 5,169
     2,941                                                                                   4,943
                                                                                     4,730
                                          2,593
                                                  2,418
             2,286
                      2,136
                                                           1,857

                                                                    2,746
    2,568                                 2,458
                               2,441              2,379
             2,222    2,132                               2,242




     1-3     4-6      7-9     10-12       1-3     4-6     7-9      10-12    1-3      4-6     7-9     10-12   1-3     4-6

               2017                                 2018                                2019                   2020
※   2018                                                              VOYAGE GROUP    CCI
※            CMerTV               2019    12
                                                                                           6%        44.7

                                          CCI
                                                                                                  5,617
                                                                           5,136                          5,088
                               3,282                               2,985
     2,941                                                                                                        4,477
                                                                                    4,197 4,315
                                         2,452
             2,286                               2,189
                      2,136
                                                          1,616

                                                                   2,271
     2,043
                               1,906     1,845   1,910   1,809
             1,750    1,667




     1-3     4-6      7-9     10-12      1-3     4-6     7-9      10-12    1-3      4-6    7-9    10-12   1-3     4-6

               2017                                2018                                2019                 2020
※   2018                                                             VOYAGE GROUP    CCI
※            CMerTV               2019   12
                            0.8                                                1.3                         37.4

                                                                                      CCI


                                                                                                           4,541
                                                                                                             170

                                                                             3,863 3,881 3,905                      3,825 3,747
                                                                     2,227                                  1,030
                                                                              161       161        170               153
                               2,444                                                                                          153

            1,986                                           1,895             890       975        924               862
                      1,925                1,842   1,737                                                     417              791
    1,755
                                                                                                             395
                                                                              370                  418               464      457
                                                                                        412
                                                                                                             255
                                                                     1,921    418       301        290               284      326

                                                   1,598   1,594
            1,408     1,466    1,495       1,463
    1,397                                                             563
                                                    427      504
             411       398        445       401                       211
      441                                                                                                   2,272
                       150                          216                      2,022     2,030       2,100             2,060    2,018
             144                  182       200              218      439
      134                                           258
      155    163       257        185       200              180

      665    689       659        682       661     695      690      707



    1-3     4-6       7-9     10-12        1-3     4-6     7-9      10-12    1-3      4-6      7-9         10-12    1-3      4-6

              2017                                   2018                                   2019                       2020
※   2018                                                               VOYAGE GROUP     CCI
※            CMerTV                 2019   12
                                                                         2.3        7.2
                                                CCI



     1,185



                                                                                  1,272                             1,263

                                    837                                                                    1,076
                                                                          757
                                                 610
     31.6%
                                                                                                                             729
                                                        452                       24.8%                             24.8%
             299                    21.5%       20.7%
      645          19.5%
                                                                                                    409     19.2%            18.5%
                                                        16.3%             15.4%            316
                                                                 11.9%                              9.5%
                           211      410         381                                        7.5%
             342                 12.0%                  311               349
                           200                                   214


                                                                 -279

     1-3     4-6          7-9     10-12         1-3     4-6     7-9      10-12    1-3      4-6    7-9      10-12    1-3     4-6

               2017                                       2018                               2019                     2020
※   2018                                                                    VOYAGE GROUP   CCI
※                     =
※            CMerTV                      2019   12
                      2019   4    6        2020   4    6

                                 4,889                5,169       +5.7%
                                 4,356                4,477       +2.8%
                                 4,043                3,747       -7.3%
                                  312                  729      +133.3%
                                      25                   18    -28.4%
                                      28                   59   +108.6%
                                  309                  688      +122.4%
                                       0                    0
                                  245                      53    -78.3%
                                      63               634      +891.8%

                                      48               303      +528.0%

     E B I T D A ※1               379                  895      +135.8%
※1    EBITDA
155              55%
       /         M&A

      2019   3         2020   6


             35,084           29,343   -5,741

             13,897           15,511   +1,613

             12,378           13,174    +796

             47,462           42,517   -4,944

             22,551           16,520   -6,031

              1,535            1,864    +328

             23,375           24,133    +757

             47,462           42,517   -4,944
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
2Q                5.0



            7-9         10-12
     4-6




     5.0   4.5          3.5


     1.5   1.0          0.5


     3.0   3.0          2.5



     0.5   0.5          0.5
                 1.3



          69   200
           +
3,881 +


                       3,747
   iOS14



2020   9    Apple           iOS14                IDFA
                                                               Chrome
                    ITP


                                                 IDFA
                                    /                   ASP/
       /DSP/SSP


                    Zucks               /Zucks


                                                                IDFA
 2020      12



                  EBITDA

                                              2020    12
                      2Q

         11,113            48.3%              23,000



         1,992                        79.7%   2,500



         996                  62.3%           1,600



EBITDA   2,453                 66.3%          3,700
2020   12




                          2020    12
            2Q


   3,593          57.0%   6,300




   4,320         46.5%    9,300




   3,215         43.5%    7,400
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
        CARTA


                      SNS/

CARTA




                SNS




CARTA



                             EC/
          M&A

CARTA                                   M&A

    2019 1 1                                      2020 2 3




    CCI                                                OKPR
          CARTA HOLDINGS                                               PR
                                                                OKPR



1     2019             6               2020   2       5

                           2019 6 20                      2020 5 19




                                                          SNS
                           rakanu
                                                          KAIKETSU
M&A

            CARTA2022   M&A

M&A




10%

      PMI
KAIKETSU
M&A
      KAIKETSU      KAIKETSU



KAIKETSU    SONAR
CARTA


KAIKETSU                 CARTA
KAIKETSU


              DB                       SaaS

               KAIKETSU

       2009   7    14

       3,500,000

                        1-26-30   3F

                CTO
              COO
     2018                                                                      219
     2023                   500                   2028                 933


1,000                                                                   2017    2028
                                                                                                      933

                                                                                               843
                 Twitter
    800                                                                                757
                 Instagram
                                                                                674
                 YouTube
                                                                        590
    600
                                                                 509
                                                    448          95
                                            390     80
    400                                                          53
                                    327     65      52
                              267    45     52                   135
                     219      31     51             122
    200
           175         25     51            108
                       50            93
           17
                              75
           55
                       59
                                                    194          227
           40
                                     138   165
                      85      110
           63
      0
          2017     2018      2019   2020   2021    2022     2023        2024   2025    2026   2027   2028

※                                                    (2019.03)
                  Instagram                                              64%

                   YouTube                                   45%


     14%          Facebook                               40%

                     Twitter                            39%

                                                      33%

    30%    56%       TikTok              17%

                 MixChannel         12%

                   Snapchat         9%

                               0%    10%        20%    30%   40%   50%   60%   70%



※                                        (2018.06)
KAIKETSU




           SaaS SONAR
        SaaS SONAR

                  10
    PDCA
      SaaS



P            D            C    A



             KAIKETSU
                        PDCA
DB       SaaS   SONAR



     KAIKETSU
      SONAR
        DB




       SNS
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
     DSP   SSP          DMP



2020 7 6         7 17




    540
                                                               2020
     2019                                                      61.5%
            20.4%




Q.       2020        1    6          2019




                    減少
                     (計)61.5%

         20.4%                            41.1%                         24.3%         11.3% 3.0%



    0%      10%     20%       30%             40%       50%   60%      70%      80%   90%    100%




※                                   2020.07     n=540
                                      60.5%



Q.
                                                                                                                                     ( )

                  22.2                                   38.3                                36.9                      2.4         60.5
                                                                                                                             0.2
      4.6                22.2                                          63.5                                       8.5 1.1          26.8

           9.1                  24.6                                  46.1                            17.4              2.8        33.7

           8.7                        30.9                            36.5                          20.0                3.9        39.6

           11.1                         30.6                                    47.4                             8.7    2.2        41.7

           10.7                 20.7                                         62.6                                      5.2 0.7 31.4

     0%           10%           20%            30%      40%     50%       60%          70%    80%          90%           100%




                         60.5%               2.6%                 33.7%         20.2%)              39.6% (            23.9%
            41.7%         10.9%                                                                                            63.5%
          62.6%

※                                            2020.07   n=540
    3       9               12                            6
                  CPM


    CCI360        Programmatic Display Market Analytics




                                                                                                           CPM




        2020      3 9                              2   24             43            4 20        32   26%
                   CPM                    2   24       CPM    52.86        4   13   29.06       46
        5   18                  6                                 6   22                    2



※ CCI360    CCI

※                                                  2020.07    n=540
                                                                                     43.5%
    4        5




Q.         ※

    50%
          43.5%

    40%


    30%
                  23.5%
                          20.2%19.8%
    20%                                18.0%16.9%
                                                    14.4%
                                                            12.4%
                                                                    10.7%10.6%                                                                  10.7%
                                                                                 8.9% 7.8%
    10%                                                                                    7.2% 7.2%
                                                                                                       5.6% 5.6% 4.4%
                                                                                                                      3.7%               3.9%
                                                                                                                             2.4% 2.4%

    0%




※                                                     2020.07         n=540
Q.        ※

    40%
                                                                                                                         35.7%


    30%



    20% 16.3%

              10.6%10.0% 9.6%
    10%                         8.0% 7.0%
                                          6.7% 6.5% 5.9% 5.7%
                                                              5.4% 5.0%
                                                                          3.5% 3.0% 2.8% 2.6%
                                                                                              1.9% 1.3% 1.3%
                                                                                                             0.7% 1.5%
    0%




※                                          2020.07    n=540
    2020                                                       34.3%                    28.7%



                   32.6%


Q.    2020
      ※
                                 12                  2021

                                 0%             5%           10%    15%   20%   25%   30%       35%         40%

           2020     7       12
                                                                                                    34.3%

            2021        1    6
                                                                                            30.6%

           2020     7       12
                                                                                      28.7%

            2021        1    6
                                                             8.0%


                                                                                              32.6%


                                         2.0%



※                                     2020.07        n=540
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
                                   /
                     DSP /                                 SSP




                                                                 SSP
          CPC


                                       PMP
                                                          Premium
                                                           DOOH
                                       /                  DOOH



                                       DMP
                                                 4
                                             1       ID


/



    CPI/CPA


              3PAS                CM



                             TV
AD PLATFORM
2014




           DSP   SSP



       /
2020



           DSP
                       SSP

           DSP

                 SSP
       /
          TV




                    Google




/
    CPC




    CPI/CPA




                             PDCA
               PR
                                                                      18.3                                                   3.5                  4.8


                                                                                    1,839




                                                                                                                                                                             482



                          1,176
                                                       1,139
                                                                                                                  300



                                                                                                                                                 136



1,199 1,258 1,166                1,100 1,181 1,232             1,417 1,626 1,753            188   242
                                                                                                    10-12   317          174     135     277           354     486     569




                                                                                                                                 10-12




                                                                                                                                                               10-12
                                                                                            7-9




                                                                                                            1-3

                                                                                                                   4-6

                                                                                                                           7-9




                                                                                                                                           1-3

                                                                                                                                                 4-6

                                                                                                                                                         7-9




                                                                                                                                                                       1-3

                                                                                                                                                                               4-6
            10-12




                                         10-12




                                                                      10-12
    7-9




                    1-3

                           4-6

                                   7-9




                                                 1-3

                                                         4-6

                                                                7-9




                                                                              1-3

                                                                                     4-6




    2017                    2018                         2019                 2020           2017                   2018                          2019                  2020

※    2018                                                                                                         VOYAGE GROUP       CCI
※
※                    CMerTV                       2019    12
                                                                                                     79%
                                                          5%


                                                                                                                   1,839
                                                                                                     1,753
                                                                                            1,626                   89

                                                                               1,417
                                                 1,181   1,232
     1,166      1,176          1,100                             1,139
                                                                                             1,068   1,151         1,224
                                                                                913
       625                     669                767     675
                 703                                              682




       559                     524                521     564                   526          602      603           525
                 497                                              499

       -19        -24           -93                       -7      -41           -22           -44     -1
                                                  -107

      1-3       4-6            7-9           10-12       1-3     4-6           7-9          10-12    1-3           4-6

                        2018                                            2019                                2020
※   2018                                                          VOYAGE GROUP        CCI
※            CMerTV                  2019   12
                                                                           536    530
                                                 508


                                          404
                                                                    364
                                                       337                                     346


               240         251




    100




    1-3       4-6          7-9           10-12   1-3   4-6          7-9   10-12   1-3          4-6

                    2018                                     2019                       2020

※         CMerTV             2019   12
                                      2020              2Q


   2020 4 10                2020 5 27                            2020 6 26




                                 TV
PORTO Premium Instream                  PORTO tv                 LINE
         GYAO




       2020       4         2020          5                   2020          6




   2020 5 19                2020 5 28                            2020 6 29




 SNS                      SSP                LiveRamp         CCI VOYAGE GROUP
                         Japan    IdentityLink               Spotify for Brands PARTNER
KAIKETSU
    TV
PORTO tv



       CM
            Point 1
 TV
                           CM




            Point 2
                CM
                                         CM



            Point 3
                CM
                      CM   CPM CPA CPI
PARTNER SALES
          1,500




/

    DMP           DMP
                           21%                   18.4                                            34%                         1.8




                         2,284                        2,349


                                                                                   1,843




                                                                                                                  504

                                                                                                                                                  287
                                                                                                                                                                              187
1,957 3,123 2,471               1,725 3,002 3,013            2,135 2,810 2,476             306   962       702                      842 1,085           226     663     708


                                                                                                                             -179
           10-12




                                        10-12




                                                                     10-12
    7-9




                   1-3

                          4-6

                                  7-9




                                                1-3

                                                       4-6

                                                               7-9




                                                                             1-3

                                                                                    4-6




                                                                                                   10-12




                                                                                                                                    10-12




                                                                                                                                                                10-12
                                                                                           7-9




                                                                                                           1-3

                                                                                                                       4-6

                                                                                                                              7-9




                                                                                                                                            1-3

                                                                                                                                                  4-6

                                                                                                                                                          7-9




                                                                                                                                                                        1-3

                                                                                                                                                                                4-6
    2017                   2018                         2019                 2020           2017                       2018                        2019                  2020


※    2018                                                                                                        CCI
※
                                                                                                 33




                                   3,002    3,013
                                                                          2,810

     2,471                                                                         2,476
             2,284                          1,177   2,349
                                    1,436                         2,135
      840                                                                           911          1,843
              795          1,725                     928                   1,859
                                                                  1,013
                                                                                                  869
                            982             1,222
     1,083                          1,031                                           895
             1,063                                   953
                                                                  672      402
                                                                                                  647
                            345

      548                           534      613                           548      670
              426           397                      466          449                             325

     1-3     4-6           7-9     10-12    1-3     4-6           7-9     10-12    1-3           4-6

                    2018                                   2019                           2020
※   2018                                             CCI
          CARTA




                                                    CARTA      Zucks / fluct / PORTO / DataCurrent / EC




                                                                                          5.3%                         5.3%
                                                                                                          5.1%

                                                                           3.8%
                                                       3.6%
                                             3.1%             3.3%

                           2.4%
    2.2%      2.1%




    1-3       4-6          7-9           10-12         1-3    4-6          7-9          10-12             1-3          4-6

                    2018                                            2019                                        2020


※          CMerTV                2019   12
                                      2020             2Q


2020 4 1                        2020 6 4                    2020 6 22




                            Amazon Advertising
                              &
                                  Amazon Advertising




2020         4                  2020         5                    2020        6




 2020 5 13                        2020 6 16                       2020 6 29




                                ABEMA                       SNS

        "SAFE for Quality      SPRAY! #                           CCI Social AdTrim
 Ads"
CONSUMER
         /
     /
EC                EC   PeX


                             /




     /                           /




                 EC



                             /
             /
                                                              EC
                                                                                            4         2.1




                                                                                                                                                                           213

                                                                                    1,494
                          1,387
                                                       1,342




                                                                                                                                                54

1,197 1,394 1,466                1,322 1,818 1,626             1,396 2,188 1,720                                     11
                                                                                                       96      25                 180     71           0     97      138

                                                                                                -31                         -6
            10-12




                                         10-12




                                                                      10-12
    7-9




                    1-3

                           4-6

                                   7-9




                                                 1-3

                                                        4-6

                                                                7-9




                                                                              1-3

                                                                                     4-6




                                                                                                       10-12




                                                                                                                                  10-12




                                                                                                                                                             10-12
                                                                                                7-9




                                                                                                               1-3

                                                                                                                     4-6

                                                                                                                            7-9




                                                                                                                                          1-3

                                                                                                                                                4-6

                                                                                                                                                       7-9




                                                                                                                                                                     1-3

                                                                                                                                                                            4-6
    2017                    2018                         2019                 2020              2017                 2018                       2019                 2020


※    2018                                                                                         VOYAGE GROUP
※
                                                                                  CPM
                                  PV                                                17%

                                   EC

                                                                         2,188


                                  1,818                                   586
                                                                                   1,720
                                           1,626
     1,466                         453                                              258          1,494
             1,387                          225
                                                   1,342         1,396
      104                 1,322                                                                   215
             229           129                                    202
                                                    250



                                                                          1,601
     1,361                         1,365   1,401                                   1,461
                          1,192                                  1,194                           1,279
             1,157                                 1,091




     1-3     4-6          7-9     10-12    1-3     4-6           7-9     10-12     1-3           4-6

                   2018                                   2019                            2020

※   2018                                             VOYAGE GROUP
                       2020               2Q


        2020 4 1       2020 5 22                     2020 5 26




PEGION
                                               BOXIL EXPO
                                  7




         2020      4   2020           5          2020       6




        2020 5 1       2020 5 26                     2020 6 1




   EC                                          IPG
                          Crevo
4,000
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
Q.
A.                             PORTO
       CARTA                                                                     2020 1
                   CCI/VG
     slack                                         CARTA




Q.
A.           CCI       100%
                      CARTA                                         PORTO
                                                                           PMP
                                                                                  TV
                               PORTO tv                    KAIKETSU    SONAR



Q.
A.
Q.
A.                                                                         CARTA2022
                    EBITDA60              ROE12%



Q. M&A
A.
Q.
A.             GAFA
                       15%

                                  Zucks
       PORTO                                                       GAFA



Q. Google Y           FB
A.                         5         Google GCPP
                                                                     Zucks
                                  Zucks



Q. SSP                                                 fluct
A. SSP                                                                       SSP
                                                                             DataStrap BidLift
                                                                                               Google GCPP




Q. DSP                                                 Zucks
A. DSP                            CPC                ASP CPI/CPA
                                                                     Zucks

                           GAFA
                                          PORTO



Q.
A. 2                           SSP
                                              /DSP
                                                                             imp                             imp
Q.
A.                                                                      15%

                                 CARTA


Q. 2019
A. 2019   2019       Google Y!
                                         ⇒
                                             ⇒
                                                 ⇒CCI⇒
                                                         ⇒
                                                             /
                                                                              CCI
                 /
                                                                 2020     ⇒CCI⇒
                                                                   /



Q.
A.

             Q                    Q
Q.
A.                 EC/   /               CARTA

             M&A                                 CARTA   3



Q.
A.       2   /
                             2016-2019           /
     /



Q.
A.


Q.
A.
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
CARTA 2022
NEW JOURNEY, NEW STANDARD
CARTA                − Phase1−




                 /




  VOYAGE
           CCI                   CARTA
   GROUP




                                     /
CARTA     − Phase2−

                        / OOH

          1.5           2.5




  CARTA         CARTA




   /
CARTA                     − Phase3−

      /           / OOH


      4




          CARTA                       CARTA
                                      CARTA




  /
                                                CARTA2022

    EBITDA                                            2022            60


                                             EBITDA                     32,000
    20,701




                                                                                  6,000

             4,335

              3,676




      2018                 2019 (12      )     2020          2021             2022




                                             M&A

※      12             12              2019            15
※   2018                                                     VOYAGE GROUP   CCI
                2022


                         320
              EBITDA
                    ※1

                         60
              ROE        12%

※1   EBITDA
 AGENDA




P.02
P.14
P.20
P.32
P.40
P.64
P.69
P.76
CARTA HOLDINGS


         CARTA HOLDINGS


  1999   10   8                                  1,172
                                                             2020 6



                          1-21-1      15




                                            VOYAGE GROUP
                                            Barriz
         DataCurrent
                                            Zucks
         BiztailorPartners
                                            Anchor
         fluct
                                            OKPR
         ATRAC
                                            KAIKETSU
         VOYAGE MARKETING

                                            VOYAGE GAMES
         VOYAGE SYNC GAMES
                                            VOYAGE Lighthouse Studio
                                   rakanu
         VOYAGE VENTURES
CARTA HOLDINGS
                       VOYAGE GROUP
2019   1
VOYAGE GROUP
   100%
                           47%        v   53%
                 CCI




 VOYAGE GROUP
                                      v

 CCI
                          100%            100%
CARTA




        CARTA HOLDINGS
CARTA




         ✕


   CARTA HOLDINGS
CARTA




                     WEB
                      /
             1,000




      imp/
                               100
                           /
 AI                        /
                   2012




'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18   '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '15 '16 '17 '18

※1
※2 CCI   2015 12    3       12                    9