2489 ADWAYS 2021-08-03 15:00:00
2021年12月期第1四半期 決算説明会資料 [pdf]

1
               PRESENTATION MATERIAL




 Q
                    AUGUST 2021
                             AUGUST 3, 2021




                           QUARTER
                           FIRST
2021 8 3
2021 12    1                         2489
                 1.                 1          ...P.4
                 2.                            ...P.15
                 3.                            ...P.32




                                                         chapter
Copyright © Adways Inc. All Rights Reserved.                2
             22      (        )                    3   31        12   31
                     2021         12

         2021 12                               9                 12


         2021 12                                                          (       29
             )


         2021         3                            2021     12        1



                                                                              (




Copyright © Adways Inc. All Rights Reserved.                                           3
                                               1
Chapter1 : First quarter results




1                  .
Copyright © Adways Inc. All Rights Reserved.       4
                                                                                                    [            ]

                   2021
                   12                          2021 3         1                     2021 3      4
                    1

                   12,354             10,003       +2,350         +23.5%   15,566        ▲3,212         ▲20.6%


                    2,754              2,195        +559          +25.5%   3,214         ▲459           ▲14.3%


                    2,167              1,804        +362          +20.1%   2,580         ▲413           ▲16.0%


                    1,862              1,615        +246          +15.3%   2,034         ▲172           ▲8.5%


                     305                189         +116          +61.5%    546          ▲241           ▲44.1%


                     450                229         +220          +96.1%    560          ▲109           ▲19.6%


                     249                178             +70       +39.6%    514          ▲265           ▲51.5%


                             23億 50百万円の増加 23.5%                                     1億 16百万円の増加         61.5%
                             32億 12百万円の減少 20.6%                                     2億 41百万円の減少         44.1%

Copyright © Adways Inc. All Rights Reserved.                                                                         5
2021 12
                                                                       [         ]




                            38,183             7,500   490     580         170



    1                       12,354             2,754   305     450         249



                            32.4%              36.7%   62.3%   77.7%   146.8%




Copyright © Adways Inc. All Rights Reserved.                                         6
                                                                                102 88
                   15,566
16,000                                                           27 79                  21. 3%

14,000                                                                               55 77
                                           12,354
                                                                 21 79                  28.1%
12,000
                                                           4                           QR

10,000
                                                                                     47 11
8,000                                                    PCWeb                 Web
                                                                 6             11.3%
6,000
                                                                               4
4,000

2,000                                                                          17 10
                                                                 3 86                  18.4%
     0
               2021   3    4Q          2021   12    1Q




                                                                     2021 12    1              2021 1   3
   Copyright © Adways Inc. All Rights Reserved.                                                             7
               15,566
16,000                                                         21 67
                                                        4 13        16.0%
14,000
                                       12,354           17.5% 0.9

12,000


10,000
                                           17.5%
                   16.6%
8,000


6,000


4,000
                      2,580
                                              2,167
2,000


    0
               2021   3    4Q          2021   12   1Q



   Copyright © Adways Inc. All Rights Reserved.                             8
                  2,034
                                                               18 62
2,000                                      1,862
                                                        1 72        8.5%
                                                        15.1% 2.0


1,500                                                               72




1,000
                                           15.1%


                  13.1%
 500




    0
               2021   3    4Q          2021   12   1Q


   Copyright © Adways Inc. All Rights Reserved.                            9
600
                 546                                               3 5
                                                      2 41          44.1%
500                                                   2.5%   1.0


400

                                          305

300

                 3.5%
200
                                          2.5%


100



  0
          2021    3     4Q         2021   12     1Q


  Copyright © Adways Inc. All Rights Reserved.                              10
                      560
600                                                         600
                                                                         514

500                                             450         500

400                                                         400

300                                                         300                                    249
                                                                         3.3%
200                                                         200
                    3.6%                        3.6%                                               2.0%

100                                                         100

   0                                                          0
               2021    3    4Q           2021    12    1Q         2021    3     4Q          2021    12    1Q



                                     4          50                                         2 49
                      1 9                  19.6%                    2 65                      51.5%
                      3.6%                                          2.0%             1.3

Copyright © Adways Inc. All Rights Reserved.                                                                   11
500                                                        +26   +1        450
                                                     +44
450
                                      +72
400
350           305

300
250
200
150
100
 50
  0


                                                72                    26
                                                44                     1

 Copyright © Adways Inc. All Rights Reserved.                                    12
500                  450

450
400
350
                                               ▲58
300                                                         249

250
200                                                  ▲142

150
100
 50
  0



                                               58           1 42



Copyright © Adways Inc. All Rights Reserved.                       13
                    2021 12                              7.1

              2021 12
                9                                  7.1     4.9       12




1

                                                                 は    ×


                                                     1
                                     2
    Copyright © Adways Inc. All Rights Reserved.                          14
                                                                              First quarter




2
                                               Chapter2 : business overview




                                        .
Copyright © Adways Inc. All Rights Reserved.                                              15
                                               First quarter




Copyright © Adways Inc. All Rights Reserved.               16
Copyright © Adways Inc. All Rights Reserved.   17
                              ※1                    ※2




                                           /
                                                             MARKETING               CONSULTING


                              DL /                                       ADVERTISEMENT




                                                     MEDIA
                                                                                                  DATA
                                CRM※3
※1
※2                                                                         PRODUCT
※3 CRM
     Copyright © Adways Inc. All Rights Reserved.                                                        18
                                               First quarter




Copyright © Adways Inc. All Rights Reserved.               19
20   3   4Q   21 3   1Q   21 3   2Q   21 3   3Q   21 3   4Q 21 12   1Q   20   3   4Q   21 3   1Q   21 3   2Q   21 3   3Q   21 3   4Q 21 12   1Q




 Copyright © Adways Inc. All Rights Reserved.                                                                                                     20
UNICORN

Copyright © Adways Inc. All Rights Reserved.   21
Copyright © Adways Inc. All Rights Reserved.   22
    UNICORN
                                                                                                                                                First quarter




                                   UNICORN
1,200

                                                                                                                                   1,018
1,000                                                                                                                   969                     958        958


 800                                                                                                          765

                                                                                                    624
 600
                                                                                      442
                                                                           394
 400
                                                                 317
                                  259       242        269
                       191                                                                                    153                                          157
 200         120                                                                      109           135                 139        130          138
                                                                 69        89
              48        54        60         54        59
   0
            4Q




                       1Q




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                                                                                                                                                     21
                                                                                 2021 3         1                             2021 3       1Q


                                                        iOS14.5
                                                                                                                                                About UNICORN
        Copyright © Adways Inc. All Rights Reserved.                                                                                                             23
UNICORN
                                                                                                      First quarter



                                                 1,200



                                                 1,000
           2021 12             1Q
                                                                                                      83
                                                  800                                                 123
                                                                         14
                    9%                                                   82                           118
                                                  600
                                                                         125
             13%
                                                  400

          12%
                              66%                 200                    541
                                                                                                      632




                                                    0
                                                         2021   3   1Q               2021   12   1Q

                             VOD                                               VOD




                                               VOD
                                                Web         4

                                                                                                      About UNICORN
Copyright © Adways Inc. All Rights Reserved.                                                                      24
                                                               First quarter




UNICORN Interactive AD



                                               UNICORN

            Banner/Video
             Reward Video
           Native/Interactive
                                                   approved list




Copyright © Adways Inc. All Rights Reserved.                               25
UNICORN Interactive AD


             SUBARU




Copyright © Adways Inc. All Rights Reserved.   26
Copyright © Adways Inc. All Rights Reserved.   27
                                                                                    First quarter




                                                              LINE Diamond Sales Partner
                                                                 LINE FamilyClub




2020/1Q       2020/2Q       2020/3Q       2020/4Q   2021/1Q



    2021 1Q                                                   2021 1Q LINE
                                     224%                                    357%


Copyright © Adways Inc. All Rights Reserved.                                                    28
                                               First quarter




Copyright © Adways Inc. All Rights Reserved.               29
Copyright © Adways Inc. All Rights Reserved.   30
                                               2021 8 3




Copyright © Adways Inc. All Rights Reserved.              31
                                                                                    First quarter




3
                                               Chapter3 : Supplementary materials




                                      .
Copyright © Adways Inc. All Rights Reserved.                                                    32
              PC /



                                                                                                                                            2020




                                                                                                                                            49,020
50,000
                                                                                                                                                     38,183
45,000                                                                                                 42,329
                                                                                              39,613             41,501 41,857
40,000                                                                                                                        37,304
                                                                                     35,890
35, 000                                                                     31,521
30,000

25, 000                                                            22,639
20,000                                                    17,972
          2006                                  15,907
15,000                                 13,157
10,000                       8,302
                                                                                                                                                     12,354
          4,919      4,918
 5,000                                                                                                                                                1
     0
          3



                   3



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  20




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                       20




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       Copyright © Adways Inc. All Rights Reserved.                                                                                                           33
                                                                                                                                                  1,626

1,500
                                                          1,320

                                                                                       1,057
1,000                                               860                          847
                                          688                                                       687                           722
                                                                                                                                                                490
 500                                                                   413
                                                                                                              315       299
            204                 221                                                                                                         197
                                                                                                                                                                305
                  の   517                                                                                                                                       1
   0




 500
        3



                  3



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                                                                                                                                             21
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             08




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   07




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                                                                                                                                                       21
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                                                                                                                        20
 20




                                                                                                                                  20
            20



                      20




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   Copyright © Adways Inc. All Rights Reserved.                                                                                                                       34
                                                                                                                  15,566
16,000



14,000
                                                                                                    11,961                      12,354
                                                                                      11,489
12,000
                                                        10,155        10,003
10,000
            9,026          8,997          9,125


8,000



6,000



4,000



 2,000



    0
         2020   3   1Q 2020   3    2Q 2020     3   3Q 2020   3   4Q 2021   3   1Q   2021   3   2Q 2021   3   3Q 2021   3   4Q 2021   12   1Q




Copyright © Adways Inc. All Rights Reserved.                                                                                                   35
 14,000


 13,000


 12,000


 11,000


 10,000


 9,000


 8,000


  7,000


 6,000

           83.5%          83.3%                  82.4%   83.0%                  82.3%      83.9%      83.6%
  5,000                                  81.8%                      83.0%

 4,000     83.9%          83.2%                  81.7%   82.0%                             83.4%      82.5%
                                         81.6%                      82.0%       81.7%
  3,000


  2,000


  1,000


     0
          2020年3⽉期1Q 2020年3⽉期2Q 2020年3⽉期3Q 2020年3⽉期4Q 2021年3⽉期1Q   2021年3⽉期2Q 2021年3⽉期3Q 2021年3⽉期4Q 2021年12⽉期1Q




Copyright © Adways Inc. All Rights Reserved.                                                                      36
  2,200



  2,000



  1,800



  1,600



  1,400



  1,200



  1,000



   800
            17.3%          16.8%          17.3%        16.3%        16.1%
   600
                                                                                  14.8%       15.0%                     15.1%
                                                                                                          13.1%
   400



   200



     0
          2020 3    1Q 2020 3      2Q 2020 3      3Q 2020 3    4Q 2021 3   1Q   2021 3   2Q 2021 3   3Q 2021 3    4Q 2021 12    1Q




Copyright © Adways Inc. All Rights Reserved.                                                                                         37
                                                                                                               546
                                                                                      493
    600                                                                                                       3.5%
                                                                                     4.3%
                                                                                                  396
    500


                                                                                                  3.3%
                                                                                                                           305
    400

                                                                                                                           2.5%
                                                           198          189
    300


                                               103         2.0%        1.9%
    200

                                           1.1%
            ▲109             4
    100

              -%           0.1%
      0




   -100




   -200
          2020 3    1Q 2020 3      2Q 2020 3         3Q 2020 3    4Q 2021 3   1Q   2021 3   2Q 2021 3    3Q 2021 3   4Q 2021 12   1Q




Copyright © Adways Inc. All Rights Reserved.                                                                                           38
                                                                              [        ]


                               2021 12         1Q   2021 3      4Q

                                    16,543            20,275         ▲3,731   ▲18.4%

                                     9,295             9,944         ▲649     ▲6.5%

                                     3,304             3,473         ▲169     ▲4.9%

                                    19,847            23,748         ▲3,900   ▲16.4%

                                     8,405            12,275         ▲3,869   ▲31.5%

                                      258               249           +8      +3.4%

                                     8,663            12,525         ▲3,861   ▲30.8%

                                     11,184            11,223         ▲39     ▲0.4%




Copyright © Adways Inc. All Rights Reserved.                                           39
                                                                               15,566
         16,000

         14,000                                                11,961                          12,354
                                           11,489
         12,000
                       10,003
         10,000

          8,000

          6,000

          4,000

          2,000

              0




                   2021 3       1Q     2021 3          2Q   2021 3      3Q   2021 3      4Q   2021 12     1Q

                        5,306              6,458               6,408            7,756            5,577         ▲2,179   ▲28.1%

                        3,629              3,446               3,429            5,312             4,711        ▲600     ▲11.3%

                         814                   1,261           1,744            2,097             1,710        ▲386     ▲18.4%

                         146                   190              202              216              198           ▲18     ▲8.6%

                         106                   132              176              183              156           ▲27     ▲14.9%

                       10,003              11,489              11,961           15,566           12,354        ▲3,212   ▲20.6%



Copyright © Adways Inc. All Rights Reserved.                                                                                 40
                                                                              546
          1,200                                493
          1,000
                                                               396                           305
                         189
           800

           600

           400

           200

              0

           -200

           -400

           -600

           -800




                   2021 3       1Q     2021 3         2Q   2021 3    3Q   2021 3     4Q   2021 12   1Q

                         697                   960             828           1,068            752        の316   の29.6%

                        の77                    の34             の5              0               11        +11      -

                          11                    17             20              0               17        +17      -

                        の49                    の27             の4             の9              の10         の1      -

                        の392                   の423           の442           の512            の465        +47      -

                         189                   493             396            546             305        の241   の44.1%


                                          1,000


Copyright © Adways Inc. All Rights Reserved.                                                                          41
                       1,200

                                                                                    961       973                 982
                                 914            900      904      915      924                          913
                       1,000


                        800


                        600


                        400


                        200


                          0



                               2020            2020     2020     2020     2021      2021      2021      2021      2021
                               3   1Q          3   2Q   3   3Q   3   4Q   3   1Q   3    2Q   3    3Q   3    4Q   12    1Q

                                 533            521      512      506      533      535       546       558        613

                                  84             95       91       88      82        83        90        75        74

                                 102             99       96      100      102      100       105        99        101

                                  85             87       92       96      98       104       107        110       117

                                  110            98      113      125      109      139        125       71        77

                                 914            900      904      915      924      961       973        913       982




Copyright © Adways Inc. All Rights Reserved.                                                                             42
                                                     Adways Inc.

                                         2001 2 28




                                         1,629               [ 2021 6    ]




                                         49,020               [ 2021 3   ]




                                         982                 [ 2021 6    ]




Copyright © Adways Inc. All Rights Reserved.                                 43